Attachment: Table 6: Data-quality cost taxonomy (Haug, Zachariassen, and van Liempd 2011)

The concept of a customer’s lifetime value (CLV) is gaining a good deal of attention, if slowly, especially for service-oriented organisations (Berger and Nasr 1998). In CLV, the customer’s value (customer’s equity) takes its future expected profit as the key input; hence, the organisation needs to collect the customer’s data and make sure there is only one single point of truth.